The COVID pandemic, with the assistance of social media, has brought out the worst in herd behavior, specifically shame. Previously a personal decision, healthcare choices are now becoming understood as social matters. Throngs of individuals are joining forces to shame others into conforming to quell their own fears and lack of control of the current situation. Such behavior leads to pressure, defensiveness, confusion, and isolation for many targeted individuals and seldom influences the intended behavior change. There are better ways to have conversations and see conversions in behavior.